We are proud that our female allstars, from across all departments, continue to be a source of inspiration for girls and women. The story of tony fernandes and airasia the story of. Vision, mission and values our vision to be the largest low cost airline in asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Indonesia air asia and thailand thai airasia have successfully elevated. Air asia established in 1993 with commenced operations in 1996. All about air asia related to ecommerce alone in my own. Pdf this paper will examine the results of the strategic actions of. It was established initially by drbhicom, a government owned conglomerate.
In 2001, tune air sdn bhd tony fernandess company purchased this airline from drbhicom. Airasia was resurrected, rebranded and relaunched as a lowcost carrier and began its new. Tours, attraction tickets and travel activities, powered by vidi. Contents 2 commitment to excellence 3 corporate information 4 corporate profile 6 fiveyear financial highlights 8 airasia group 10 board of directors 12 directors profiles 18 senior management 26 chairmans statement 28 group ceos report 36 the truly asean airline 38 thailand the skys the limit 40 indonesia bright horizons 42 airasia x breaking the mould. Our team had determine a system name as amadeus for online ticketing and many others that used by the company of airasia. Air asias first and main base is the low cost carrier terminal lcct at kuala lumpur international airport, while its secondary hubs are at. Tony fernandes company purchased this airline from drbhicom. In malaysia where its headquarters and other key corporate functions are based, one of its key human resource challenges has been to stay ahead of the growth curve by sourcing for. Driven by dato sri dr tony fernandes and with help of his partners, airasia was able to repay the debts it inherited from hicom holdings berhad. Airasia, the worlds best lowcost airline is offering attractive rates to over 100 destinations. Background on airasia airasia was set up by dato tony fernandes in 2001. Airasia was established in 2001 by dato tony fernandez. Air asia berhad background air asia started in 2001 with 2 old aircraft, having bought the then loss making air asia from its malaysian owner drbhicom, for a token of myr1 usd0. By continuing your navigation, you consent to their use.
First of all, airasia was founded in 1993 by malaysian government as a second airliner to the major national air company mas malaysian airlines and airasia started operating after three years on 18th november 1996. It was the first successful low cost, ticketless airline in the southeast asian region. Dream of making flying possible for everyone come true with air asia. Feb 04, 2020 the organizational chart of airasia berhad displays its 15 main executives including riad asmat, kim lian how and adrian jenkins. The operation of airasia, the market leader of low cost carriers lccs in asia, is suitably selected, firstly, because the company has shown a good record of bringing about innovative ideas into the industry. Working at airasia company profile and information. Airasia is one of the airline companies that implements ecommerce and maximizes their information technology usage to manage their company effectively and. Company background airasia malaysia is second national airline. Find out more about products overview, faqs and mycorporate fare types. To be established as the leading lowcost carrier in the asian region. The carrier, which was formed out of tune air in 2002, is led by ceo tony. Airasia berhad is the first airline company that offered a low cost flight in asian market. Airasia in the malaysian domestic airline market clute journals.
It was established initially by drbhicom, a government owned. The analysis also helps the company to understand its environment better and develop a competitive strategy to enable it achieve a cutting edge even in times of cut throat competition. Welcome to mycorporate, exclusive airasia products for the corporate traveller and the corporate budget. Airasia s competitive strategy and analyse how the strategy is implemented to gain competitive advantage. On 2 december 2001, the heavilyindebted airline was bought by former time warner executive tony fernandes company tune air sdn bhd for the token sum of one ringgit about usd 0. Thirdly, the paper will analyse the results of airasias strategy visavis operating and financial performance. Ham suri2014487034 both are from uitm, segamat and currently studying. Company background and analysis of airasia this report conducts an analysis of airasia, the worlds lowest cost airline. Doc air asia airlines company company background air. We have paved the way for gender equality in aviation within the flight deck and beyond. Pdf airasia in the malaysian domestic airline market. Improving customer service and people skills in air asia. This information system is commonly important for a wellestablished and wellknown company especially in airline company such as airasia.
Experience our exclusively designed programme that offers the best air travel experience at an affordable price. The airline currently serves 31 destinations across asia, australia, the middle east and the united states of america. This article throws light on a pioneer of flights in asia which operates scheduled domestic and international flights and is asias largest lowfare, nofrills airline born in the aftermath of 911 and coming through the global financial crisis, air asia has faced some of the most turbulent times in the airline industry. The company was originally founded in 1994 by governmentowned enterprise, drbhicom, however the company was bought over by tony fernandes for myr1 about. Meanwhile, airasia associate companies are airasia x, tune hotel and tune money. View our exclusive portal for our corporate partners for easy flight bookings. Airasia was established in 1994 and began operations on 18 november 1996. Exhibit 1 home page to book a flight with airasia, customers can either choose the following channels or simply visit the home page and follow the below 5 steps. For more info about airasia you can visit in the company website on. It was founded by a government owned conglomerate, drbhicom. Airasia is one of the award winning and largest budget airlines in the asia increasing rapidly since in 2001, they have fleet of 72 aircrafts all airbus a320200. Finance tp 0235 uc1f1007bmp af utari asmelia introduction of management 08 fall airasia company analysis background of airasia company dato tony fernandez was the entrepreneur that brought up airasia to be the one of the award wining the largest low fare airlines that is currently well known for now in asia.
Company background airasia information technology system. Our website is about the information system that used in a company. The continuous government support and minimum migration restrictions are also a key strength that has supported the operational functioning of the brand. Business level strategy of airasia 2120 words bartleby.
Understanding marketing mix in air asia airline bhd. Strategic analysis of a leading low cost carrier in the. Airasia was found in 1993 and it started its operations from 18 nov 1996. Airasia bhd provides air transportation throughout asia. He says marketing is in his blood as his mother ran a successful directselling tupperware business in malaysia. Airasia has sparked a revolution in air travel with more and more people around the region choosing us as their preferred choice of air transport. In light of the recent health situation and government advisory, airasia is temporarily cancelling flights departing to wuhan and offering several options to guests who wish to change to their travel plans. It commenced operations on 2 november 2007 with its first service flown from kuala lumpur international airport, malaysia, to gold coast airport in australia. In december 2001, fernandes and his partners set up tune air sdn bhd tune air, an airline holding company then bought over airasia.
Strengths low cost operations airasia berhad is the first airline company that offered a low cost flight in asian market. Sep 28, 20 the following shows the home page of as the company key channel of marketing and sales. Based on their slogan now everyone can fly have fulfilled the wants for those passengers who choose to fly with low cost airlines especially students. Additionally, the focus allows for higher access to information as there are vast information about work design in airasia, which improves the overall quality of the. Airasia x is the longhaul, lowcost affiliate carrier of the airasia group that currently flies to destinations in the asia pacific region and beyond. Well, he did make past the doorman of hilton and then did not stop there. The airasia story icaocaac symposium on low cost carriers 5th november 20 1. It does not provide frequentflyer miles or airport lounges, but looks to cater affordable transportation to all customers. Complete the details below to download your transaction history. Established as fly asian express fax in 2006, we started out servicing rural areas of sarawak and sabah with turboprop aircraft before undergoing a comprehensive rebranding in september 2007 followed by our first flight to the gold coast, australia in november 2007. Airasia s first and main base is the low cost carrier terminal lcct at kuala lumpur international airport, while its secondary hubs are at kota kinabalu international airport, senai international. The group employs close to 7,500 staff and in its short history, has ferried more than 90.
Company analysis and background of airasia company. Sample essay on pestel analysis on airasia essay homework. To have a better analysis, it is good to have background information about airasia. Air asia strategic management 1582 words 123 help me.
The reason for focusing on airasia is that it is a very big corporation in malaysia and discussions that will be presented about the company in this paper can easily be verified. Originally founded in 1993, the group now operates a network of lowcost carriers including airasia, airasia india, philippines airasia, indonesia airasia and thai airasia. Airasia x, thai air asia, indonesia air asia, philippines air asia inc, airasia zest, airasia india and thai airasia x, airasia which has now set the platforms to a higher range in which still maintains the mission of being the lowest cost air fare airlines so that this holistically endorses their belief, now everyone can fly with air asia. When he was six years old, he announced that he will start an airline and his father, a physician, quipped, if you make past the doorman of hilton hotel, i will be happy.
Airasia, the heavily indebted subsidiary of the malaysian governmentowned conglomerate, drbhicom, was losing money. Airasia was incorporated in 1993 by the malaysian industrial conglomerate, drbhicom and a local aviation company. The airasia subsidiaries are the likes of thai airasia, indonesia airasia, vietjet airasia and airasia redtix. A low cost airline carrier that offers fivestar service with 95% of ontime performance. The airasia group is a multinational airline group headquartered in kuala lumpur, malaysia.
Malaysia airasia 2001 thailand airasia 2003 indonesia airasia 2005 airasia philippines. Nowadays, airasia berhad is a leader in the worlds low cost carrier in airline industry but it is still a growing company. The results show the clarity of brand vision on the aspirations of the company, the understanding of consumer need and image of airasia in the brand picture phase, the distinctive positioning of. Secondly, the paper will provide a brief background of airasia and. Airasia was established in 1993 and commenced its operations on 18 november 1996. There are 4 missions such as to be the best company to work for where the employees are treated as part of the big family in airasia, to create a asean brand which is being recognized globally, to attain the lowest cost to make sure everyone in the world can fly with airasia, and to maintain the highest quality product by embracing technology. Applying the rigid flexibility model in a service setting. Tut tut the halfway underground banjiha home figures prominently in south korean director bong joon hos dark comedy parasite, a stark depiction of the rockbottom existence the movies kim family tries to claw out of and then descends back into. Airasia x berhad previously known as flyasianxpress sdn. Airasia x presentation swot company background and sep 15, 2019 airasia bhd due diligence report including financial, swot, competitors and industry analysis. Many of the full service airlines are planning to create a low cost operation to compete directly to airasia berhad. Exclusive page for corporate members go corporate airasia. During the following 5 years, airasia failed every year to bring profit, as a result. Background he mortgaged his home and sank his savings to invest airasia company alesia sion, 2012 started with 2 planes in the hangar, air asia has 86 aircrafts and is transporting about 30 million people around the world he dreams of creating and owning a cheap international carrier was formed when he was a child at the age of 12.
The organization air asia berhad has a well established parent company air asia which is popular in the asia pacific region. In addition, the industry itself, especially in the asian region, is observing a growth rate. All about air asia related to ecommerce introduction in my assignment, i use air asia as an example of an ecommerce company where it was voted as the most popular website for online shopping that makes it as the first airline company applying ecommerce in malaysia. Case study airasia business challenge since 2001, airasia has swiftly risen to become one of the leading lowcost carriers in the world. Based on their slogan now everyone can fly have fulfilled the wants for those passengers who choose to fly with low cost airlines. The airasia story international civil aviation organization. Bong has said the tantalizing inbetweenness of the semibasement was a major inspiration in making his thriller. It was founded by a governmentowned conglomerate, drbhicom. Airasia operates more than 3,500 flights a week and in its short history, has ferried more than 90 million guests.
Pdf this case details the rise and expansion of airasia in southeast asia. Company background airasia was, by all accounts, the largest lowcost carrier group in asia pacific region, with an inservice fleet of 172 aircraft at the end of year 20 lectura, 2014. The airline operator focuses on delivering lower fares without a host of other amenities. Click here for more information and please chat with ava for assistance.
At airasia, we see ourselves as not so much an airline operator but more of a digital company that happens to be in the airline business. Airasia x berhad airasia x is a leading longhaul, lowcost airline operating primarily in the asiapacific region. The carrier, which was formed out of tune air in 2002, is led by ceo tony fernandes and pioneered the crossborder joint venture in asia, establishing thai and indonesian units with bases in bangkok and jakarta. The company employed a business model for lowcost airlines that was. Airasia was established in 1993 and began operations on 18 november 1996. Malaysia airasia 2001 thailand airasia 2003 indonesia airasia. By operating the low cost principle, airasia berhad aim to maximize their sales and minimize their operating cost. Air asia airlines company company background air asia berhad is. It was originally owned by drbhicom, airline company purchased by tune air sdn bhd, which was belonged to former time warner executive tony fernandess company. Airasia is a low cost carrier based at kuala lumpur international airport, malaysia. Information systems have significantly transformed the way business is conducted. Airasia airlines company company background air asia berhad is an established in 1993 with commenced operations in 1996. On 8 december 2001, tune air sdn bhd officially acquired 99. Airasia is recognized by its lowest fare, quality services and their tagline now everyone can fly.